More revenue from your ticket shop through upsell

You know the situation: you go to pay at the petrol pump and the cashier asks if you want to order another pack of gum. Or you order a hamburger at MacDonalds and the clerk asks if you want fries or something to drink with it. Upsell items and checkout purchases are used successfully by many companies. And contrary to what you might think, this is by no means always done with the aim of making more sales.

That it is smart to do upselling and cross selling is obvious. You probably already do this with various items you currently sell. But are you already doing this online? Setting up a webshop has given you a new point of sale. And do you offer the same experience here as you do offline?

We give you three reasons why you should add upsell items to your ticketshop

1 - Increase turnover

Let's face it, at the end of the day, it's nice if you can maintain the turnover you get from your webshop. Without sufficient sales and occupancy, a business cannot be successful. So what if by simply adding an upsell item (or checkout item), you could increase the turnover per customer? 

In booqi.me, you can add upsell items very easily. Over 30% of people who buy a ticket also decide to add an upsell item to the order which increases the revenue per order. 

Another reason to add an upsell article to your ticketshop: Research has shown that people have a kind of psychological budget of what they want to spend during a day out. This does not include the costs already incurred beforehand. This means they spend more money beforehand and during their visit. 

2- Higher customer satisfaction

In very many cases, selling a by-product (upsell) leads to a better customer experience. When someone books a ticket for a day out at your location, you can also give them the opportunity to buy a parking ticket or order food and drinks in advance. This way, you take extra ‘work’ off the visitor's hands. 

You also ensure that on the day itself they might spend a bit more money on an ice cream or a drink, because the costs incurred earlier are no longer included in the daily budget. 

3 - Personalised offer

By offering different products, you also focus your offer more on your customer's needs. For instance, one visitor might like a nice long lunch, while another might only need a short visit. By offering different products, customers have more choice in how they want to spend their day.