Effective email communication is a powerful tool to keep visitors engaged and strengthen your brand. At Booqi.me, we make it easy to automatically send transactional emails such as ticket confirmations, reminders or after-sales emails. These emails are essential for informing your customers about their purchases and meet GDPR requirements, as they are necessary for the fulfilment of the purchase transaction. While marketing emails targeting promotions and events are not standard within Booqi.me, you can easily set up marketing campaigns via integrations with external marketing automation software. In this article, we will discuss the difference between transactional and marketing mails and how you can use both for an optimal customer experience.

1. Transactional emails: worry-free automatic sending

Transactional emails are automatic messages sent at moments during the customer journey. These emails provide essential information, such as confirmations, reminders or follow-ups, and play a major role in improving the user experience.

At Booqi.me, transactional emails are fully integrated into the platform, so they are sent without any extra effort. This ensures that customers are always well informed.

Examples of transactional emails in Booqi.me:

• Ticket confirmation:
  When: Immediately after purchase.
  Content: Details about the order, including the visit date and practical information.

• More information:
  When: 36 hours before the visit.
  Content: Reminders, directions and additional tips.

• Aftersales:
  When: 48 hours after the visit.
  Content: A thank you for the visit and an invitation to share feedback.

• Renewal subscription:
  When: 14 days before the expiry date.
  Content: Attention to the expiry of a purchased subscription and any renewal thereof.

• Direct debit:
  When: About 2 weeks before a direct debit takes place.
  Content: If a subscription has been purchased with a direct debit, you want to notify your visitor of this direct debit.

Advantages of transactional emails in Booqi.me:

• Automatic and reliable: No manual actions required; emails are sent automatically.

• Personalisation: Add personalised messages that match your brand identity.

• User-friendly: All settings are easy to manage via the dashboard.

2. Marketing Emails: Reach and inspire your visitors

Whereas transactional emails are mainly informative, marketing emails have a more promotional character. They are used to inspire, encourage or inform your customers about interesting developments, such as offers and events.

Unlike transactional emails, marketing emails are not built into Booqi.me by default. However, Booqi.me does offer integration capabilities with leading marketing automation software, such as Mailchimp, ActiveCampaign, Salesforce and HubSpot. These links make it easy to set up marketing campaigns that perfectly match your existing customer communications.

Examples of marketing mails through integrations:

• Special offers:
  Subject: Especially for you: 20% discount!
  Content: A personalised salutation, attractive visuals and a call-to-action that invites action.

• Announcements of new events:
  Subject: Don't miss this - Our latest event!
  Content: A short introduction with a link to more information or a booking page.

• Loyalty programmes and feedback:
  Subject: Share your opinion and receive a reward!
  Content: An invitation to share a review or join a loyalty programme.

Benefits of marketing mails through integrations:

• Powerful automations: Work with tools that offer advanced segmentation and workflows.

• Optimised content: Design emails that are visually appealing and fully aligned with your branding.

• Detailed analytics: Track open and click rates to improve the performance of your campaigns.

3. The power of both emails: Transactional and marketing combined

By using transactional and marketing emails strategically, you create a consistent and personalised customer experience. Booqi.me automates the important transactional emails, while you can easily extend marketing campaigns with external marketing automation software for promotional emails.

Practical example:

A customer buys a ticket and receives an automatic confirmation e-mail via Booqi.me. A few days before the event, the customer receives a marketing mail via Mailchimp with additional tips or exclusive offers, such as a discount on an upgrade. After the visit, an after-sales mail follows requesting a review or promoting a loyalty programme.

The result: personalised and efficient communication

With Booqi.me, you have a solid basis for transactional mails that are sent automatically and without additional actions. For marketing emails, you can easily use powerful integrations with specialised marketing automation software to inspire your customers and build long-term relationships.

Ready to take your e-mail communication to the next level? Automate transactional emails in Booqi.me and link your favourite marketing automation software for a complete email strategy!