How Next Nature Museum simplified ticketing with Booqi

Next Nature Museum in Eindhoven explores the relationship between nature and technology. Located in the Evoluon, the museum invites visitors to consider how technology is becoming part of our natural world—and how the two can strengthen one another.

For a visitor experience built around curiosity and discovery, every touchpoint matters. That includes the journey from booking a ticket to entering the museum.

The challenge

Next Nature Museum already used Booqi for memberships. When the team reviewed its ticketing setup, it saw an opportunity to bring memberships and ticket sales closer together in one partnership.

The previous ticketing solution required workarounds for certain configurations, while support did not always meet the team’s expectations. Rather than maintaining separate providers, the museum wanted a more flexible and intuitive platform that could support its operations as they evolve.

“We already had a relationship with Booqi for our memberships,” says Roy, Digital Marketer at Next Nature Museum. “We thought: why are we using two providers? Why not move our tickets to Booqi as well?”

The solution

After confirming that Booqi could support the museum’s requirements, Next Nature Museum made the move to Booqi for both ticketing and hardware.

The transition was designed to keep operations moving while giving the team a clearer, more intuitive backend. For Roy, that ease of use immediately stood out.

“I find the Booqi backend very clear and intuitive,” he says. “It really speaks for itself.”

The migration was completed with minimal disruption. Around 90 to 95 percent of the transition went smoothly, with no major issues along the way.

A platform that keeps improving

For Next Nature Museum, the value of Booqi extends beyond the initial implementation. The team appreciates a platform that continues to evolve—and a partner that listens when there is feedback or a new requirement.

The customisable dashboard gives the team more control over how they view information. And when Roy identified additional variables needed for personalised email communication, Booqi began working on the request.

“That means we can optimise our personalisation towards customers even further,” Roy explains.

This ongoing feedback loop helps the museum adapt its ticketing experience as its digital strategy develops.

Support that makes a difference

Introducing new software and hardware always takes time, especially for teams that are used to a different way of working. Next Nature Museum has found that the new hardware works better, while employees continue to become more comfortable with the new setup.

Throughout the transition, the Booqi team has remained closely involved.

“Booqi’s support is one hundred percent very good,” says Roy. “I only have to call: nine times out of ten someone answers immediately, and otherwise I get called back later.”

For Roy, responsive support is one of the things he would miss most without Booqi.

Ready for what’s next

By bringing ticketing and memberships together with Booqi, Next Nature Museum has replaced workarounds with a clearer, more flexible setup. The team now has an intuitive platform, reliable hardware and a responsive partner to support its next stage of growth.

For visitor-focused venues, ticketing should not create complexity behind the scenes. With Booqi, Next Nature Museum can stay focused on what matters most: creating an experience visitors will remember.