That it is smart to do upselling and cross selling is obvious. You probably already do this with various items you currently sell. But are you already doing this online? Setting up a web shop gives you a new selling point. And do you offer the same experience here that you offer offline?

We give you three reasons why you should add upsell items to your ticket shop

1 - Increase sales

Let's face it, at the end of the day, it's nice if you can maintain the revenue you get from your web shop. Without sufficient sales and staffing, a business cannot be successful. What if by simply adding an upsell item (or checkout item) you could increase the revenue per customer? 

In booqi.me you can add upsell items very easily. Over 30% of people who buy a ticket also decide to add an upsell item to the order increasing the revenue per order.

One more reason to add an upsell item to your ticket shop: Research has shown that people have a sort of psychological budget of what they want to spend during a day out. This does not include costs incurred prior to that. That means they spend more money beforehand and during their visit. 

2- Higher customer satisfaction

In very many cases, selling a by-product (upsell) leads to a better customer experience. When someone books a ticket for a day out at your location, you can upsell them the option to buy a parking ticket or order food and drinks in advance. This way you take extra 'work' out of the hands of the visitor. 

In doing so, you also ensure that on the day itself they might spend just a little more money on an ice cream or a drink because the previously incurred costs are already no longer included in the day's budget. 

3 - Personalized offerings

By offering different products, you also focus your offerings on the needs of your customer. One visitor might like to have a nice long lunch while another visitor may only need a short visit. By offering different products a customer has more choice in his own interpretation of a day out.