Bob Schrover, chairman of the festival, shares his findings and looks back on another successful edition.

How did you sell tickets before you used Booqi?

Previously, we had no ticket sales at all. Admission was free and everyone was free to walk on and off the festival grounds. We actually always wanted to keep it free, but this edition this turned out to be financially unfeasible. Therefore, we switched to paid tickets. We used Booqi for ticket sales. We found this very exciting but everything went very smoothly.

And how did you deploy Booqi?

Three months before the start we started ticket sales. At first this went by mouth, but in the last weeks prior to the festival we saw a huge spike in ticket sales. The real peak was on the day before and the day itself, on those days we sold 1,000 tickets. In total, we sold 11,000 tickets, 300 of which were sold at the door and the rest online through Booqi.

What were your expectations?

First, of course, we wanted to sell all available tickets. And this succeeded! Even better: through Booqi we always had real-time insight into what our capacity was and how many people were already inside. That way we could scale up the capacity during the day because we saw that some visitors had already gone home.

Furthermore, we wanted to avoid long lines at the entrance at all costs with the hot weather. This fortunately went super well, because of the mobile app scanners we had, everyone was able to move through quickly.

Can you briefly outline how Booqi.me helped you achieve this success?

The mobile app for scanning tickets gave us a lot of flexibility. In addition, seeing our visitor numbers in real time was very nice. The reports from Booqi.me are also very useful for us. Marketing wise, we now have much more data from our customers that we didn't have before.

What was also a huge benefit was that we used the upsell feature of booqi.me to ask for a donation. In this we saw that 1/3rd of the people donated to us. On the one hand, this is of course really super nice to see that visitors have a warm heart for us, but for the foundation this is of course also a nice windfall financially.